Overview

WE BELIEVE AT THE HEART OF EVERY
GREAT ACCOMPLISHMENT YOU’LL FIND A
SINGLE COMMON INGREDIENT: COURAGE.

IT’S COURAGE THAT ALLOWS US TO EXPLORE.
TO PUSH FORWARD.

TO VENTURE INTO THE UNKNOWN.

AND WHILE THE DECISION TO DO SO MAY
SEEM OBVIOUS AFTERWARDS, IT WASN'T AT
THE TIME.

BECAUSE EVERY TIME WE MAKE THE BOLD
CHOICE, OR GO DOWN THE NARROW ROAD,
WE PUT SOMETHING AT RISK.

OUR EGO.
OUR REPUTATION.
OUR LIVELIHOOD.

WITHOUT COURAGE WE WOULD NEVER DARE.
NEVER CHANGE. NEVER INSPIRE.

AND THAT IS WHY, WHETHER YOU’RE
A GUITAR PLAYER OR A GUITAR BUILDER,
THE WORLD NEEDS MORE OF IT.


Step forward. MUSIC IS WAITING.

At Taylor Guitars we love music. And we love building guitars that make beautiful music. We are always pushing ourselves to find new ways to make guitars better. We challenge conventions, ask the difficult questions, and take on real problems facing our industry. We've been doing this for 40 years, and we believe this approach to guitar making is central to our next 40 years.

Along the way we have met many guitar players who share our passion for finding new ways to make music. This mutual passion is at the heart of STEP FORWARD. MUSIC IS WAITING. It's an invitation to be bold and courageous, and to overcome the obstacles in the path of our musical pursuits.

To introduce STEP FORWARD. MUSIC IS WAITING. we have developed a series of print ads that feature real-life musicians who, in the face of challenging circumstances, have made courageous decisions to keep pushing forward. This part of our website is dedicated to sharing their full stories. We hope they will inspire you in your pursuit of music as much as they have inspired us in ours.

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