The National Association of Music Merchants (NAMM) is the not-for-profit association that promotes the pleasures and benefits of making music and strengthens the $17 billion global music products industry. NAMM—and its trade shows—serve as a hub for experiencing the newest innovations in musical products, recording technology, sound and lighting. NAMM's activities and programs are designed to promote music making to people of all ages. Taylor Guitars is one of many manufacturers that showcase their product lines for the year at the winter show in January. For more information about Taylor’s exhibition room this year, including a schedule of artist performances, visit our NAMM page.