Eventful and Taylor Guitars

Friday July 11, 2008
By: Taylor Guitars News

Eventful and Taylor Guitars today announced that music artists anywhere in the world can register for the “Fire Up The Fans” summer competition to compete for a grand prize of $5,000 and three Taylor guitars. To help showcase a 2008 line that positions Taylor as a full line acoustic and electric guitar company, Taylor is leveraging digital platforms like Eventful to get guitars not only in the hands of musicians but in front of thousands of music lovers. As musicians register for the competition, fans across the country can “Demand” which artist they want to perform in their city using Eventful’s Demand service.

This year, Taylor Guitars is giving away brand new guitars to the top five bands participating in the “Fire Up The Fans” competition. Fans and musicians can log on to: http://eventful.com/taylorguitars or http://eventful.com/fireupthefans to participate.

Launched today, July 9, the “Fire Up The Fans” Summer Demand competition will continue through 2:00 p.m. PT, September 23, on Eventful. The winning bands will be announced on September 24.

“We’re excited to see how fans and musicians get behind this competition,” said Bob Borbonus, Director of Entertainment Relations for Taylor Guitars. “Bands receive top of the line gear from Taylor and a load of cash, while fans get a live show from the winning band in their city — everyone wins. We’ve learned that fans love it when an opportunity arises for them to truly show support for their favorite bands. The element of fan participation and advocacy will only enhance the opportunity for emerging artists to showcase their talent by way of a game-changing music industry tool like Eventful Demand.”

Along with MySpace, YouTube and iTunes, Eventful is an essential part of the online marketing toolkit for performers and artists. Eventful is transforming the way that tours get routed by empowering fans to influence the tours of their favorite performers and by enabling performers to make the best decisions about where to tour.

“We love helping build stronger connections between fans and artists,” said Eventful CEO Jordan Glazier.  “We’re excited to work with the Taylor Guitars to give the fans the power to shape their favorite artists’ tours.”

About Eventful, Inc.

San Diego-based Eventful, Inc., operates Eventful.com, the leading events website which enables its community of users to discover, promote, share and create events throughout the world.  Eventful users select from nearly 8 million events taking place in local markets throughout the world, from concerts and sports to singles events and political rallies.  Eventful’s Demand service enables users to influence where their favorite performers appear by creating viral grass-roots campaigns to “Demand” them in their town. Visit Eventful at http://www.eventful.com.

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