Taylor Guitars
"As any serious player will tell you, his or her acoustic guitar sounds different when it's amplified. And most would like for it to sound the same. I considered this a fundamental problem of the amplified acoustic guitar, and decided to focus on solving it."
-Bob Taylor
Tackling a project of this magnitude requires nothing short of total dedication: a major financial investment, countless hours of research and development, plus technical prowess on par with that of the world's elite audio equipment manufacturers.

An enterprising Taylor technician named David Hosler spearheaded our initiative. Early on, David met Mr. Rupert Neve, inventor of the mixing console and legendary creator of the finest mixing boards and pro audio gear ever made. Working together with Rupert, we came to an important conclusion: existing technology has built-in limitations. And so we took a fresh look at a branch of magnetics that had never been applied to the acoustic guitar. From sensor to pre-amp to power supply, we rethought every aspect of amplified sound. And we meticulously studied the way a Taylor behaves when it resonates.

Hosler began his quest by researching patents on acoustic guitar pickups. He endeavored to get inside the inventors' heads to understand why they'd made their particular design choices, and he realized that what was lacking in many cases was a full appreciation for how a guitar vibrates and produces sound in the first place.

Having no background in measuring sound vibrations, Hosler investigated the techniques used by the aerospace industry to measure the rate of vibration in objects that move. While visiting a Los Angeles-area company that specializes in commercial grade accelerometers, David made contacts that led to his working with Mark French, senior engineer in the auto industry and an adjunct professor of structural dynamics at the University of Michigan, Dearborn. Hosler struggled to keep up with French as the pair experimented with laser-scanning, measuring, and charting the vibrations in the bodies of acoustic guitars.

Bob Taylor, David Hosler, Rupert Neve, and the rest of the ES team applied the results of that experimentation and new audio design concepts to create Taylor's patented new pickup system and pre-amp, which will bring out unprecedented, subtle nuances in a player's style.



RUPERT NEVE Recognized as the inventor of the mixing console, Rupert's handiwork is found in thousands of studios around the world. In 1997, Rupert became one of only eight personal recipients of a Technical Grammy® award (other recipients include Ray Dolby, George Massenburg, and Les Paul). In awarding his Grammy, the Recording Academy cites Rupert's profound impact on the industry: "For setting the standard for quality sound reproduction through his engineering and his innovative designs, which have made possible unparalleled advances in the quality of recorded sound; in recognition of his influence on a generation of audio designers; and for his dedication to purity of audio reproduction." In 1999 he was honored as "Man of the Century" by Studio Sound magazine. Rupert's impact on the Taylor ES project cannot be understated. His vision, vigor, and unequaled genius paved the way for technological breakthroughs responsible for an entirely new concept in acoustic guitar amplification.
DAVID HOSLER Manager of Taylor Guitars' Final Assembly and Repair departments, Hosler had been dissatisfied for some time with the sound quality of the piezo-electric systems commonly used to amplify acoustic guitars. One evening in 1999, after a particularly trying day of struggling with the flaws of guitar electronics, he vented his frustration in an e-mail to company co-owners Bob Taylor and Kurt Listug; Bob and Kurt responded by encouraging him to write a full report on the subject. His report on the state of acoustic guitar amplification led to a "green light" to begin what turned out to be a three-year R&D journey. Hosler's innate curiosity, self-motivation, and refusal to accept the foregone conclusions that produce the status quo have proven to us, once again, what a valuable asset David Hosler is to Taylor Guitars, and, now, to the music industry in general.
Expression System User Guide