Taylor Guitars and Yamano Announce Distribution Agreement

Monday October 6, 2008
By: Taylor Guitars News

Taylor Guitars, one of the world’s premier manufacturers of acoustic and electric guitars, announced a strategic distribution partnership with Japan’s oldest and foremost distributor of musical instruments, Yamano Music Company (http://www.yamano-music.com). The agreement will facilitate expanded distribution of Taylor guitar models and accessories in Japan, with Yamano providing an expansive distribution channel and the first line of support for Taylor’s Japan-based customers.

“As the demand for Taylor guitars continues to grow, we are confident that Yamano can best leverage its dealer network to give buyers the complete Taylor experience,” shared Kurt Listug, co-founder and CEO of Taylor Guitars. “From warehousing and distribution, to product expertise and service, Yamano has a solid history of bringing major American guitar brands into the market, with sound results. We consider the company to be the premier guitar distributor in Japan and the best partner for our brand.”

Beginning this month the full Taylor model line will be available through Yamano’s dealer network. Japan-based customers can be assured of receiving the complete “Taylor Experience”, from having questions like “which Taylor is right for me?” answered by knowledgeable dealers, to receiving the same superior guitar service and repairs that Taylor customers enjoy all over the world.

With a commitment to musical education and a premium on customer service, the Yamano Music Company has been a leader in building Japan’s music market for over 100 years. The company was founded in 1892 by Seitaro Yamano, who believed music was a tool to help people from different cultures and languages communicate. Yamano established his first music store in the Ginza district in Tokyo, the same spot where the Yamano Music flagship store stands today. Through the past 100 years, Yamano has grown to represent international leaders in the musical instrument industry while remaining a family-owned company.

Earlier this year, Taylor Guitars announced a similar sales and distribution partnership in Europe and the Middle East with Fender Musical Instruments Corporation.