Taylor "Build to Order" Program Launches

Monday January 19, 2009
By: Taylor Guitars News

Guitar enthusiasts dreaming of lustrous tone wood combinations, exquisite inlay details and custom features now have the opportunity to bring their dream guitars into sweet, musical existence through the Taylor Guitars’ Build To Order (BTO) program. BTO invites every day customers and enthusiasts alike “into the factory” to conceive and concoct a custom guitar with the perfect feel, appearance, and tone, paired with Taylor’s signature craftsmanship and unsurpassed quality.

Available at domestic and international dealers, the Build To Order menu of options spans nearly 40 different component categories, with a multitude of available choices in each. From selecting wedge materials and purfling, to body shape and wood choice, the BTO menu encourages the customer to become the craftsman with its limitless combinations for designing their ideal guitar.

“With the vast resources of our factory and the knowledge of our senior luthiers, the design of a Build To Order guitar is really only limited by the customer’s imagination,” shares Chris Wellons, vice president of production. “With so many options available and choices to be made, we know that when a BTO guitar is ordered, this player doesn’t just want any custom guitar, he wants the complete Taylor experience in his custom guitar.”

The process of building a BTO guitar takes Taylor’s unrivaled dedication to craftsmanship and quality to a new level. Once a BTO guitar is commissioned, an elite team of luthiers oversees each step in the construction process. From hand-selecting wood, to inspecting every part as it moves towards final assembly, Taylor’s luthiers are there to ensure the guitar meets its creator’s specifications and the company’s exceptional level of standards. Depending on the level of customization, the creation of a Build-To-Order guitar takes on average 12 weeks, a considerably short amount of time for a one-of-a-kind instrument.

Stop in and see your local dealer and ask them about the Taylor Guitars Build to Order program.