Taylor Guitars was founded in 1974 by Bob Taylor and Kurt Listug, and has grown into the leading global builder of premium acoustic guitars. Renowned for blending modern, innovative manufacturing techniques with a master craftsman's attention to detail, Taylor acoustic guitars are widely considered among the best-sounding and easiest to play in the world. The company is a pioneer in the use of computer mills, lasers and other high-tech tools and proprietary machinery, and today, Bob Taylor is widely recognized throughout the musical instrument industry as the visionary acoustic guitar manufacturer.

Our site has a wealth of information about what goes into making a Taylor guitar and how to make this very important decision. We have guides for how to find the right fit for you. Learn about the subtle differences in shapes and styles. Delve into different types of woods and construction, which are vital to the flavor and tone of an acoustic. Explore the Taylor line by series to find the look and style you want for your instrument.

Every guitar player needs a great acoustic guitar – or several – in their collection. Finding the right acoustic guitar for you can be a daunting process even for the most seasoned player. If you are new to shopping for guitars, then it is even more critical that you learn all you can before you make your first purchase. If your first acoustic guitar is not the appropriate choice for you, then it can dramatically reduce the enjoyment you will get out of your instrument. If you are a new guitar player, the wrong guitar can be downright discouraging. You want a guitar that fits you, is effortless to play, and has the rich, beautiful tone you love to make it the instrument you dream of playing hour after hour.

A free, guided tour of the Taylor factory is given every Monday through Friday at 1 p.m. (excluding holidays). Groups of 10 or more guests are required to make a reservation to guarantee space on the tour. Please contact us to schedule a tour for your group.

The Taylor Guitars factory tour takes guests through the steps of acoustic guitar construction. From wood selection to final assembly, guests will experience each process as a guitar evolves from raw wood into a finished instrument. You will also have an opportunity to visit the TaylorWare store. Here you will find everything for the Taylor fan, from apparel to gift items to replacement guitar parts. The tour lasts approximately one hour and 15 minutes and departs from the main building at 1980 Gillespie Way in El Cajon, California.